Based on the principles from the book, Secrets of Successful Pharmaceutical Salespeople, this session will help your newest representatives begin their careers with the proper habits and attitude. Your company can teach them product and disease knowledge, basic sales skills, and industry policy; Taylor Presentations will teach them the keys to exceptional performance, year after year. This motivating session focuses on creating lasting habits that will lead your representatives into a highly successful career. Ideal for basic training classes, it is an interactive session, and best suited for groups smaller than 50 people.
Similar to the New Hire Training, this session also covers the principles from Secrets of Successful Pharmaceutical Salespeople. While the New Hire training session focuses on creating solid habits for new representatives' careers, the Advanced Training session is for experienced representatives, and focuses on changing habits to redirect their efforts toward achieving profound success. The Advanced Session heavily employs motivational techniques to inspire powerful change.

Pharmaceutical companies spend thousands of dollars hiring physicians to speak at dinner programs, consultants meetings and other events. However, while a physician may be an expert in his field, he will not be able to reach your audience if he doesn’t have good speaking skills. An ineffective speaker is a waste of money and an opportunity squandered.

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"I would definitely recommend this training session

to other physicians!"  -- AN, Physician

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At Taylor Presentations, we understand not only the importance of basic speaking skills, but we also understand the political dynamics behind physician speaking. While we teach basic speaking skills, including how to present your self well at the lectern, how to create rapport with your audience, and how to best use PowerPoint slides, we also teach the more subtle skills that are specific to this speaking segment. These subtle – but essential – skills include how to speak for pharmaceutical companies while still maintaining credibility, how a speech should vary depending on whether the audience is attending a pharmaceutical dinner or a CME event, and how a speech should differ depending on whether the audience is filled with experts, specialists, generalists, or nurses.  Most importantly, we teach physicians how to be engaging when they are behind the lectern.

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"Fair and balanced. Excellent feedback provided; non-threatening and effective."  -- MCW, Physician

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Physician Speaker Training is generally a 2-day seminar, but it can be customized to suit your needs.  In the first day and a half, the participants are all in a general session which usually consists of a mixture of both your company's material (like product slide kits and medical-legal lectures) and Taylor Presentations speaker training material, described above.  For the last half-day, we break the participants into small groups which are faciliated by professional speakers .  During these sessions we actually videotape each physician as he gives a small portion of the presentation.  Then, the physician receives professional feedback from the faciliator, as well as feedback from his peers in the room, as he watches himself on video.  Physicians report back that, until they actually saw themselves on video, they had no idea how much more effective they could be!  After a weekend at physician speaker training, physicians should become much more successful at relaying product messages in a confident, comfortable and compelling manner.

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"I was a little anxious to see myself videotaped, but it was a very worthwhile session. I learned a lot." -- JY, Physician

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At Taylor Presentations, we are committed to making the physician speakers that you hire effective at reaching your audiences. If you need to acquire one-on-one help with a smaller number of physicians, our trainers can be hired to attend your programs, and give immediate and specific feedback to the physician directly after the program. Please refer to our “Coaching” page for more information.
Salespeople have many opportunities to speak in the course of their job. They obviously speak to several physicians each day as they detail their products, but they also have opportunities to speak in front of formulary committees, at district meetings, and each time they introduce a speaker at a program. These speeches can greatly affect their careers, as well as your business.

Taylor Presentations provides speaker training of varying lengths. We can cover basic speaking skills at any of your meetings, and can also hold more comprehensive speaking seminars, covering several days. Additionally, we can provide one-on-one coaching with individuals. For this last service, please click on our “Coaching” link.

Whatever your training needs, please call us so we can discuss your requirements and cater a program to create the results you want! Contact Us